Riverbend Preteen Camp

Romans 12:2 - Do not be conformed to this world, but be TRANSFORMED by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.

Be Personal. Don't Be Formal.

People want to be spoken to by people, not websites. Address your audience as if they were right in front of you. Think about how you would relate to them. If they are donors, think about the reasons your current donors give and what personal attachment they have to your mission. If your audience is potential clients (people to help), think about the situations they find themselves in and what concerns they have when they come to you for assistance. Talk to them at their level, not above it. Don't create artificial barriers by formalizing your language.

Talk in Sections. Don't Ramble On.

People most definitely read on the internet. After all, that's what you're doing right now. But, like this post, you will want to divide what you write into digestible sections that a website visitor can quickly scan before deciding that he or she intends to read the information in that section. Be as long winded with your page as you need to be. But, remember to break your content up using section headers and stick to your talking points under each header.